In the field of industrial electrical connections, Adels-Contact, as a well-known German connector brand, has accumulated a good reputation worldwide with its high-quality, strict standards, and stable industrial-grade connection solutions. It is widely used in fields such as building lighting, distribution modules, and LED systems. However, with the development of China's manufacturing industry and the continuous advancement of connector production technology, domestic connector brands are rapidly rising and are beginning to shake the market share of imported brands under the combination of "comparable performance + better cost". Is the price advantage of domestic connectors really enough to "overtake" imported brands, especially products like Adels-Contact, which have mature technology and strong brand credibility? We analyze from the following perspectives:
Part 1: Price composition of the Adels-Contact connector
Adels-Contact connector products feature high stability, easy installation, and a full range of safety certifications (such as VDE, ENEC, UL, etc.), and the price is usually composed of the following factors:
● Raw material cost: using locally sourced in Germany or certified materials according to European standards.
High manufacturing standards: pursue high-precision injection molding and contact piece processing.
●Brand premium and certification costs: The product has been serving the European building standard system for a long time and has a rigorous certification background.
●Transportation and import tariffs: Higher logistics and customs clearance costs are involved when selling in the Chinese market.
Therefore, in the domestic Chinese market, similar products often have prices 1.5 times even 2 times higher than domestic products, despite the same technical specifications.
Two, Breakthroughs and Challenges of Domestic Connectors
Domestic connector manufacturers have made remarkable progress in recent years in areas such as injection mold making, conductive structures, locking technology, flame retardant certifications, and more. The following are several major advantages of domestic connectors in terms of cost and value:
Localized production, quick response, reduced transportation and delivery costs
Flexible customization capability, adaptable to non-standard structures or special installation environments
Optimize material costs, substitute expensive imported copper materials or engineering plastics
Gradually complete CE, UL, RoHS and other international certifications, and approach export-grade quality.
But at the same time, it also faces several challenges that need to be addressed: such as low brand credibility, short testing cycles for long-term performance consistency, and some niche fields are not yet fully mature.
Is price war the same as value war?
From the current perspective of the application market, domestic connectors can indeed suppress imported brands in terms of price, especially in projects that are sensitive to cost and have large procurement volumes, where domestic substitution has become the mainstream trend. However, the real "overpowering" is not just about the low price, but also needs to be reflected in the following dimensions:
● Interface structure and electrical properties of Adels-Contact connector
●Protection, flame-retardant, and anti-aging test standards adapted to different application environments
● Sustainable supply capability and consistency of quality management
If domestic brands can continuously accumulate experience in these aspects and enhance customer confidence, they are fully capable of achieving success in the mid-range connectivity market through "price advantage."
The price is only a part of the measure of the connector's value. The goal of domestic brands should not merely be to "overtake imports," but rather to achieve a truly alternative with localization, controllability, and sustainable development based on meeting application scenarios. The rise of domestic connectors is the result of the collaborative progress of the entire manufacturing industry chain, and also heralds the starting point for the internationalization of Chinese brands.
If you are currently looking for domestic alternatives to Adels-Contact brand connectors, or have procurement needs, sales channels, structural matching, and other resources, please feel free to contact us to explore cooperation opportunities. Contact person:
Manager Zhang (18665383950, WeChat number same)We look forward to joining hands with more industry partners to promote the new development of domestically produced connectors!
